Best Quotes


Managing is not reigning.

Akio Morita


We insist that all of our employees contribute their minds.

Akio Morita


You must not expect the customer to understand the benefits of your technologies. That’s your job!

Akio Morita


I established the rule that once we hire an employee, his school records are a matter of the past, and are no longer used to evaluate his work or decide on his promotion.

Akio Morita


You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Akio Morita


I was of the conviction that a company’s logo was its vital breath, and that it should be defended tenaciously. The logo and name of a company are not just a simple play on words; they evoke the quality of its products and are their guarantee.

Akio Morita


I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.

Akio Morita


I discovered very quickly that in Western countries, employers would get rid of some personnel when a recession seemed imminent. It was a shock to me…

Akio Morita


[On the Sony Walkman] I just knew that this device would be a success.

Akio Morita


What you should show your employees is not the great artist you are, balancing on a tightrope, but the part of you that is capable of attracting the greatest number of people, and instilling in them the desire to follow you with enthusiasm and contribute to the success of the enterprise. When you get results like these, the last in line follow the lead of those in front.

Akio Morita

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