Curiosity is the key to creativity.

Akio Morita

Succeeding by creating conflict is impossible.

Akio Morita

In periods of prosperity, we increase the number of our employees with great prudence.

Akio Morita

Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice.

Akio Morita

Upgrading office furniture is not very important to Japanese management. Striving to obtain an office with a couch, a water foundation and an original work of art on the wall does not interest our executives.

Akio Morita

The rise and reknown of the Japanese in today’s business world, the life blood of our industrial machines, is just good old competition. It is very severe competition, so severe that I’m afraid it might spread to other countries.

Akio Morita

No theory, no plan, no system of government can assure the success of an enterprise. Only people can do that.

Akio Morita

You could say that the only sure thing is that in business there are no sure things.

Akio Morita

Stop viewing business as a strictly ‘burden sharing’ enterprise…incorporate the idea of ‘reward sharing’.

Akio Morita

Japan is in desperate need of a new philosophy of management; a new paradigm for competitiveness; a new sense of self.

Akio Morita

All you need is the best product in the world, the most efficient production in the world, and global marketing.

Akio Morita